If you can’t beat them, buy them

February 26th, 2006

I can’t say I’ve ever used cosmetics from L’Oreal – I guess I’m just not worth it - but I was still slightly depressed to see that they are rumoured to be about to buy up one of their “ethical” competitors, The Bodyshop. This followed news earlier this year that CadburySchweppes had gobbled up Green and Blacks, an “ethical” producer of organic and occasionally Fairtrade chocoloate.

The similarity with developments in the software industry is startling, with the commercial giants swallowing up open-source competitorsOracle and SleepycatOracle and InnobaseIBM and Gluecode – with more rumoured to be in the pipeline.

Although these announcements are often accompanied with fine phrases about preserving the integrity and core values of the acquisition, the jury is out as to how that can work. The whole raison d’etre of “ethical” companies – and I include open-source software in that term – is that the multinationals have conspicuously failed to display the values that staff and consumers alike demand.

Note to self – check out CABE’s Principles for those in business as reviewed in The Tablet when CABE’s website comes back up…