Year of 3 / Week of 3

October 19th, 2008

If 2008 is “The Year of 3″ – the year OpenOffice.org 3.0 was released – then it looks like the first week after launch will be “The Week of 3″ – the week 3 million copies were downloaded from the Bouncer system:
The first four days
What are Bouncer figures? if you download OpenOffice.org from the download page, you will go via the Bouncer, and your download will be logged. These logs are the only figures we are able to quantify accurately, but they are a considerable underestimate of the actual number of downloads. For example, Linux users account for less than 10% of the downloads we record in Bouncer, as most Linux users download OpenOffice.org via their distributor rather than directly from us. Similarly some of our larger native-lang communities don’t use Bouncer.

Direct download is only one distribution method, and only usable if you have a broadband connection. The next option is via CD-ROM, possibly bought locally. OpenOffice.org 3.0 is also being added to cover disks for PC magazines around the world, so as time goes by, the number of on-line installs decreases, and off-line increases.

So how many people are already using OpenOffice.org 3.0? No-one knows. We know that the Bouncer figures underestimate the number of downloads. We know the number of downloads is considerably less than the number of installed copies. So five million users already?

What’s our target? well, in our Strategic Marketing Plan – published in 2004 – we aimed to have a 40% market share by 2010. That doesn’t seem as ambitious today as it did four years ago. The “Year of 3″ is a notable milestone en route.