An interesting article in The Guardian today prompted me to draw up this little quiz. Each Ethical Hero in the left hand column has ended up selling out – literally if not figuratively – to a Corporate Zero in the right hand column. Can you match the correct pairs?

The companies involved would all hotly deny that they have sold out figuratively, and that their ethical values have been preserved intact. There are certainly some advantages – you see a heck of a lot more Green & Black’s in shops than you used to in their independent days.

But how long can the ethical principles of a small company survive as a division of a multinational? Time will tell…

And the answers? a-5 b-1 c-4 d-3 e-2

This entry was posted on Tuesday, April 7th, 2009 at 6:48 pm and is filed under Greenery. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.