Four years ago, the OpenOffice.org Marketing Project put together some web pages to present the case for using OpenOffice.org, which we called Why OpenOffice.org? It’s a sign of the increasing level of worry in Microsoft that they have now produced their own Why Microsoft? pages.

The recent launch of OpenOffice.org 3.2 ahead of MS-Office has scored a marketing point in the race to be “the 2010 Office Suite”. This regular flow of free upgrades from OpenOffice.org contrasts with the disruptive “let’s rearrange all the tables on the Titanic” upgrades every few years from its pricey rival. With their own surveys showing that OpenOffice.org has broken the key 20% market share figure in several key markets, Microsoft Europe are under particular pressure. Maybe they need to translate their Why pages into German, French, Italian, Spanish, etc as soon as possible

This entry was posted on Friday, February 19th, 2010 at 8:59 am and is filed under OpenOffice.org. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.